PACKAGE DESIGN & RETAIL GRAPHICS

Packaging for shelf impact is much more than a container or sticker. Package design affects consumer purchasing decisions by enticing consumers to pick up the product and explore its features. Effective package design attracts attention, conveys essential information, influences perceived value, and promotes brand recognition. Contact us to create the best packaging solution for your product.

CREATIVE SERVICES

Aisle Violators
Backing Cards
Blister Packaging
Bottle Labels
Clamshell Packaging
Counter Displays
Danglers & Wobblers
End Caps
Environmental Graphics

Floor Displays
Folding Cartons
Hang Tags
Line Sheets
Package Mock-Ups
Packaging Graphics
Paper Engineering
Planograms
Point of Purchase Displays

Product Bags
Product Labels
Product Packaging
Retail Displays
Shelf Strips & Talkers
Structural Packaging
Table Tents
Vinyl Banners
Window Clings

FEATURED PROJECT

Buzz Bark Roar designed the beer can labels for Railroad Brewing Company’s peanut butter brown ale. The objective included creating a whimsical “peanut bandit” character in keeping with their railroad theme.

Nut Job Beer Can Labels

PACKAGE DESIGN PROCESS

DEFINE

DEFINE

Packaging Goals &
Identify Audience

RESEARCH

RESEARCH

Target Market &
Analyze Competition

OUTLINE

OUTLINE

Scope, Budget, &
Schedule in Design Brief

PLAN

PLAN

Design Strategy
& Brand Positioning

EXPLORE

EXPLORE

Retail Environment
& Store Criteria

INVESTIGATE

INVESTIGATE

Regulations &
Labeling Requirements

DETERMINE

DETERMINE

Packaging Format
& Create a Dieline

SKETCH

SKETCH

Packaging Ideas &
Content Hierarchy

SELECT

SELECT

Color Palette, Typography,
& Visual Graphicss

DRAFT

DRAFT

Digital Concepts
& Gather Feedback

MOCK-UP

MOCK-UP

Package Layout &
Paper Mechanics

CONSULT

CONSULT

Packaging Engineer
or Container Supplier

TEST

TEST

If applicable, Test Prototype
& Validate Package Integrity

FINALIZE

FINALIZE

Final Revisions &
Proof Approval

DELIVER

DELIVER

Digital Files in
Print-ready Format

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Concepts, designs, and images are the exclusive property of BUZZ BARK ROAR.