PACKAGE DESIGN & RETAIL GRAPHICS
Packaging for shelf impact is much more than a container or sticker. Package design affects consumer purchasing decisions by enticing consumers to pick up the product and explore its features. Effective package design attracts attention, conveys essential information, influences perceived value, and promotes brand recognition. Contact us to create the best packaging solution for your product.
CREATIVE SERVICES
Aisle Violators
Backing Cards
Blister Packaging
Bottle Labels
Clamshell Packaging
Counter Displays
Danglers & Wobblers
End Caps
Environmental Graphics
Floor Displays
Folding Cartons
Hang Tags
Line Sheets
Package Mock-Ups
Packaging Graphics
Paper Engineering
Planograms
Point of Purchase Displays
Product Bags
Product Labels
Product Packaging
Retail Displays
Shelf Strips & Talkers
Structural Packaging
Table Tents
Vinyl Banners
Window Clings
FEATURED PROJECT
Buzz Bark Roar designed the beer can labels for Railroad Brewing Company’s peanut butter brown ale. The objective included creating a whimsical “peanut bandit” character in keeping with their railroad theme.
PACKAGE DESIGN PROCESS
DEFINE
Packaging Goals &
Identify Audience
RESEARCH
Target Market &
Analyze Competition
OUTLINE
Scope, Budget, &
Schedule in Design Brief
PLAN
Design Strategy
& Brand Positioning
EXPLORE
Retail Environment
& Store Criteria
INVESTIGATE
Regulations &
Labeling Requirements
DETERMINE
Packaging Format
& Create a Dieline
SKETCH
Packaging Ideas &
Content Hierarchy
SELECT
Color Palette, Typography,
& Visual Graphicss
DRAFT
Digital Concepts
& Gather Feedback
MOCK-UP
Package Layout &
Paper Mechanics
CONSULT
Packaging Engineer
or Container Supplier
TEST
If applicable, Test Prototype
& Validate Package Integrity
FINALIZE
Final Revisions &
Proof Approval
DELIVER
Digital Files in
Print-ready Format