PACKAGE DESIGN & RETAIL GRAPHICS
Packaging for shelf impact is much more than a container or sticker. Package design affects consumer purchasing decisions by enticing consumers to pick up the product and explore its features. Effective package design attracts attention, conveys essential information, influences perceived value, and promotes brand recognition. Contact us to create the best packaging solution for your product.
CREATIVE SERVICES
Aisle Violators
Backing Cards
Blister Packaging
Bottle Labels
Clamshell Packaging
Counter Displays
Danglers & Wobblers
End Caps
Environmental Graphics
Floor Displays
Folding Cartons
Hang Tags
Line Sheets
Package Mock-Ups
Packaging Graphics
Paper Engineering
Planograms
Point of Purchase Displays
Product Bags
Product Labels
Product Packaging
Retail Displays
Shelf Strips & Talkers
Structural Packaging
Table Tents
Vinyl Banners
Window Clings
FEATURED PROJECT
Buzz Bark Roar designed the beer can labels for Railroad Brewing Company’s peanut butter brown ale. The objective included creating a whimsical “peanut bandit” character in keeping with their railroad theme.

PACKAGE DESIGN PROCESS

DEFINE
Packaging Goals &
Identify Audience

RESEARCH
Target Market &
Analyze Competition

OUTLINE
Scope, Budget, &
Schedule in Design Brief

PLAN
Design Strategy
& Brand Positioning

EXPLORE
Retail Environment
& Store Criteria

INVESTIGATE
Regulations &
Labeling Requirements

DETERMINE
Packaging Format
& Create a Dieline

SKETCH
Packaging Ideas &
Content Hierarchy

SELECT
Color Palette, Typography,
& Visual Graphicss

DRAFT
Digital Concepts
& Gather Feedback

MOCK-UP
Package Layout &
Paper Mechanics

CONSULT
Packaging Engineer
or Container Supplier

TEST
If applicable, Test Prototype
& Validate Package Integrity

FINALIZE
Final Revisions &
Proof Approval

DELIVER
Digital Files in
Print-ready Format